Hamble Lifeboat recently gained viral attention on TikTok for a training video showcasing a life-saving training winch in collaboration with Bristow Helicopters and the Maritime and Coastguard Agency. This video not only highlights the importance of lifeboat and aircraft familiarisation for life-saving rescues, but also brings attention to the crucial work of independent lifeboats in ensuring the safety of those at sea.
In today’s digital age, social media has become a powerful tool for marketing and increasing brand awareness. Hamble Lifeboat, recognised the importance of utilising social media to reach a wider audience and attract potential sponsors and support fundraising efforts. To tap into a new and younger demographic, the Marketing and Communications volunteer recently decided to create a TikTok account for Hamble Lifeboat. With its visually appealing content and engaging format, TikTok provides a unique opportunity to showcase the Lifeboat’s mission critical work to a whole new audience.
A video capturing the training of Bristow Helicopter and Hamble Lifeboat volunteers has gone viral, thanks to its use of a popular TikTok-style audio track and hashtags. The video, filmed by volunteer Chris Bruty, has garnered over 154,000 views and thousands of likes, sparking interest in the work of the Independent Lifeboat and its volunteers not just locally, but globally.
Unlike the RNLI, Independent Lifeboats rely solely on fundraising to keep their operations afloat. Recent support from the National Independent Lifeboat Association, means all independent lifeboats can finally work together nationally to help raise awareness and fundraise. Coxswain and Station Manager, Paul Ackland said, “social media has been a valuable tool in raising awareness and funds for the Hamble Lifeboat, with a surge in awareness, donations and corporate support in recent years”.
Their next goal is to raise funds for a new lifeboat, and they believe that the increased awareness from the recent viral video will greatly aid in achieving this goal.
The service will also be featured on TV in the autumn, demonstrating how important Independent Lifeboat services are alongside the RNLI and other emergency services. .
If you would like to get in touch with the team about corporate sponsorships or creating your own fundraising campaign contact the team fundraiser@hamblelifeboat.co.uk or call 02380452621
@hamblelifeboat